Wearables, connected devices and Internet of Things are the next big battleground for app developers

When we bet our whole company on a vision of a post-PC future a few years ago, the Internet was primarily something you used on your PC or laptop. The iPhone had just launched and there were a few wacky gadgets like the fridge that would let you browse the Internet. Oh, how we laughed at the crazy tech nerds who wanted to put the Internet in everything. Why on earth would I need to check the Internet using my toaster? These arguments were primarily driven by the use cases a decade ago, at which time the Internet was primarily…


Are push notifications the future of effective marketing?

Traditional marketing has usually been about one way communication, relying on advertisements in media and channels with broad targeting based on generalisation of consumers. In the age of Internet, smartphones and post-PC devices, consumers are constantly interacting with companies at a very deeper level. Currently, e-mail marketing remains the most common method used by companies to reach their customers. However, the downside of email marketing is that the company needs to get access to the customers’ email address and then target their marketing campaign towards them. Unfortunately, with the volume of e-mails an average person receives in this day, it becomes a challenge for a…


We’re a finalist for The Drum Design Awards!

We’re super proud and excited to have been announced as a finalist in the ‘App Design’ category in The Drum Design Awards, for our work on Jamie’s 15-Minute Meals. We’re nominated alongside some fantastic apps such as The Design Museum Collection and O2 Priority Sports. We worked in conjunction with Jamie’s production company Fresh One Productions to design and develop a companion iPad and iPhone app to his television series, 15-Minute Meals. Using innovative technology like augmented reality, we created a unique experience that compliments Jamie’s overarching digital strategy. We designed the app in line with Jamie’s distinctive brand, with…