- iPad
- iPhone
Jamie’s 15-Minute Meals
- Development
- User Interface
Channel 4 chose us to to deliver a stunning iPhone and iPad app using cutting-edge technologies like augmented reality for their new series, Jamie’s 15-Minute Meals.
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Channel 4 chose us to to deliver a stunning iPhone and iPad app using cutting-edge technologies like augmented reality for their new series, Jamie’s 15-Minute Meals.
What We Did
Following the record-breaking success of 30-Minute Meals, Britain’s most-popular cookbook of all time, Jamie Oliver embarked on a new series on Channel 4 called Jamie’s 15-Minute Meals to bring super quick, tasty, nutritious food that people can eat every day.
As part of the digital strategy on Jamie’s 15-Minute Meals project, Fresh One were tasked with building a multi-platform app alongside existing digital efforts. Channel 4 and Fresh One wanted the app to be an innovative experience breaking new ground using technology like augmented reality.
After an extensive search, Fresh One chose hedgehog lab to lead the technical delivery of the project within challenging timescales to fit with a TV and book release schedule.
Results
- Universally praised design keeping in line with Jamie Oliver’s high quality photography.
- iOS app developed from scratch & delivered to App Store in less than 8 weeks.
- Over 1 million+ downloads in the first month.
- Over 600k in-app purchases with revenue exceeding £0.5 million in the first month.