We are helping News International’s Innovation department explore emerging trends around immersive multi-platform storytelling and interactive advertising.
News International publishes The Times, The Sun and The Sunday Times.
In terms of growth, share, circulation and reader engagement, the Company’s titles are among the world’s most successful.
News International has always lead the publishing and media industry in exploring digital innovation and the future of digital media. They were looking for an agile, highly-skilled, and fast moving organisation that could fit into their Innovation program and help them construct publishing and advertising experiences of the future.
We are continuing to work with News International on exploring the future of mobile and it’s role in digital publishing, media and advertising. In this ongoing relationship, we are building exploratory prototypes that help the technology group evaluate and decide on future mobile projects and opportunities.
- Innovative future mobile technologies
- Exploratory R&D prototypes