The digital product studio for changemakers
We bring AI-native engineering, design and product delivery in a studio with twenty years track record shipping products into regulated industries.
The clients bring big ideas and big challenges.
Together we create products that change businesses and the lives of their customers.
Client Stories
William Day
Deliveroo
Emma Keywood
AJ Bell
Jenny Nelson
Newcastle City Council
Angela Holmes
Hiscox UK
Wombat Invest Ltd
What we do
Set-up an embedded team inside your business that can scale up when the work demands more, down when it doesn’t. Together we can make change happen faster.
Design and develop new products and services that will change the future of your business.
Deliver robust, scalable platforms engineered to bring change to the market from day one.
Featured work
Latest from the lab
05 November 2025
Prototypes Are the New PRDs: How AI Is Changing the Way We Think in Product
For most of my career, I treated product specs like…
Toby Rogers
03 November 2025
Building Trust Through Human-Centred FinTech Design
As the FinTech sector evolves, the focus has shifted from…
Ray Clarke
14 April 2025
Unlocking the North’s CleanTech Potential: The Role of Digital Innovation
CleanTech is more than just an emerging industry—it represents a…
Joe Thompson, Stefan Haase (Whitecap Consulting)
01 April 2025
Serverless Architectures: Why More Companies Are Moving Beyond Infrastructure Management
In recent years, the landscape of software development and deployment…
Craig Bainbridge
30 January 2025
How Apps Keep Us Coming Back: Habit-Forming Behaviours
In a recent project, something a user said stood out…
Kerry Barker
13 January 2025
Embracing GenAI: How we Transform Digital Product Development.
At hedgehog lab, we’re embracing the power of Generative AI…
Toby Rogers
22 December 2023
Emerging Topics in AI: Navigating the Ethical Landscape.
What is Responsible AI? In our recent blog post ‘Leveraging…
Natasha Kapur
21 December 2023
Rose, Thorn and Bud for the passing of 2023.
Back when I was a bright-eyed upstart, me and my…
Patrick Richardson
21 December 2023
The Future of Product Design: Embracing Inclusivity.
The importance of inclusive design. Inclusive design isn’t just about…
Antonia Hayianni
20 December 2023
Using AI to improve development efficiency & innovation.
How AI is revolutionising development processes. Working at a digital…
Becca Anderton
