Category: AI – Artificial Intelligence

  • Emerging Topics in AI: Navigating the Ethical Landscape.

    Emerging Topics in AI: Navigating the Ethical Landscape.

    What is Responsible AI? In our recent blog post ‘Leveraging Machine Learning and AI in App Development’, we discussed how the development of AI has flung the doors wide open to increasingly personalised and valuable brand experiences.  AI presents a new land of opportunity where all industries, from healthcare to education, can improve people’s lives…

  • Using AI to improve development efficiency & innovation.

    Using AI to improve development efficiency & innovation.

    How AI is revolutionising development processes. Working at a digital agency, efficient development processes are pivotal to our success and sustainability as a business. The industry is highly competitive and we’re often found competing with other businesses in areas such as product features, user experience and time-to-market.  Having efficient development processes enables us to deliver…

  • Leveraging Machine Learning and AI in App Development.

    Leveraging Machine Learning and AI in App Development.

    How AI is shaping app interactivity. As the dust settles from the annual soul-bearing digital event we’ve come to love and fear in equal measures, Spotify Wrapped is a beautiful example of a web and mobile app that’s leveraging data analytics, machine learning (ML), and artificial intelligence (AI) to create personalised, interactive user experiences. Whether…

  • The Rise of On-Device AI in Flagship Smartphones.

    The Rise of On-Device AI in Flagship Smartphones.

    On-device AI is the next big differentiator between flagship smartphones. Cameras that leave top-of-the-range DSLRs redundant? Check. Refresh rates that rival Playstation and Xbox? Check. Screen brightness that makes them usable from the surface of the sun? Check (ish). Zoom capabilities that are verging on creepy? Well, you get the idea. These days, flagship smartphones…

  • The Role of AI in Business Automation: Good or Bad News for Humans?

    The Role of AI in Business Automation: Good or Bad News for Humans?

    AI and machine learning have been used for years. But nothing has propelled it into popularity like ChatGPT and Generative AI models have.  Now, whichever way you turn, there’s an AI debate. Businesses are desperately trying to implement it into their new or existing toolkit, while startups are launching with a complete AI focus (including…

  • Understanding Generative AI: A Comprehensive Guide for CMOs

    Understanding Generative AI: A Comprehensive Guide for CMOs

    What is Generative AI? Without realising it, you’ve likely already encountered emerging Generative AI technologies. Heard of ChatGPT? We thought so. ChatGPT stands for Chat Generative Pre-trained Transformer. And as we know, it’s an AI-powered language model developed by OpenAI, capable of generating human-like text that’s based on context, past conversations and prompts that the…

  • A Complete Guide to Better Understand Machine Learning.

    A Complete Guide to Better Understand Machine Learning.

    In a previous blog post, we took a closer look at ChatGPT and how generative AI can create great written content on demand. We explored how ChatGPT can be creative but only do limited predictive work. In this post, we will learn more about Machine Learning and how this has been used for years to…

  • How to unleash the creative potential of ChatGPT

    How to unleash the creative potential of ChatGPT

    As I was sitting in the Standards and Poors global conference room on the 19th floor of their building in lower Manhattan‚ I peered out the window and saw the apocalypse. A scene of yellow-tinted buildings engulfed in smoke from the Canadian fires. The view looked like a scene out of Mad Max. Inside the…

  • Driving growth: How to apply AI to your business

    Driving growth: How to apply AI to your business

    Far from the robot-ruling dystopia presented to us in sci-fi movies‚ the power of AI can be harnessed by businesses for good. A great deal of good at that. The CEO of Google‚ Sundar Pichai said:  “Artificial intelligence is not a threat‚ but an incredible tool that will enhance our capabilities and solve some of…

  • My last three Linkedin posts were generated by Chat GPT and only one was rumbled

    My last three Linkedin posts were generated by Chat GPT and only one was rumbled

    What is Chat GPT? If you’ve been out of the loop since Chat GPT was released at the end of November‚ here’s a quick overview. Chat GPT is a text-based AI tool that generates responses to user-entered prompts. It was designed to simulate human conversation and has been used in many ways like debugging code‚ copywriting‚ translating‚…