During this session we will explore what it takes to create services that are simpler, more inclusive and easier for citizens to navigate.
Leading the conversation:
• Jeremy Davis, Deputy Director Service Design, HMRC
• Paul Moran, Head of User Centred Design, DVSA
• Andy Lawson, Director of Public Sector, hedgehog lab
• Alex File, Lead UX Researcher, hedgehog lab
The discussion will focus on the practical challenges of embedding user-centred design across large organisations, including:
→ Building services that work for people with different needs, abilities and levels of digital confidence
→ Embedding user feedback and research into service delivery decisions
→ Improving accessibility and inclusive design practices
→ Reducing friction while building trust in citizen-facing services
After the session, you’ll receive a practical guide outlining key steps and best practices to start your data-driven sustainability journey.