The Summit
On October 11th 2024, the iconic Guildhall in the heart of the glorious city of York, hosted the Northern FinTech Summit which covered thought-leading content from senior professionals from across the North of England’s FinTech ecosystem.
At the summit, I had the privilege of participating in a forward-looking panel discussion with fellow industry experts, where we explored what will drive innovation in FinTech from 2025 to 2028. The conversation was both insightful and thought-provoking, and this blog post will reflect on the key themes that emerged, particularly those that align with our vision and priorities at hedgehog lab.
Resilience in the Post-ZIRP Era
One of the defining features of today’s economic landscape is the end of the Zero Interest Rate Policy (ZIRP). With interest rates rising globally, businesses, particularly in fintech, must adapt to a new financial reality where profitability and cost control become paramount. During the panel, I emphasised that resilience is no longer just a buzzword; it has become a fundamental trait for fintech companies to thrive. As we move forward, it will be critical for fintechs to operate leaner, more efficient models while continuing to innovate in response to the evolving needs of both consumers and businesses.
Interestingly, this shift presents numerous opportunities. The fintech sector is uniquely positioned to help consumers and businesses build financial resilience. Whether through intelligent savings tools, investment platforms, or innovative lending models, fintechs can empower individuals to take greater control of their financial health. I foresee significant product development in this area as companies work to create solutions that enhance financial stability.
Financial Inclusion and Literacy – The Next Frontier
Looking ahead, I believe one of the most exciting areas of innovation will be driving financial inclusion and literacy. A significant portion of the global population remains unbanked or underserved, with limited access to the financial tools and education that many of us take for granted. As fintech adoption continues to rise, we have a unique opportunity—and responsibility—to bring these individuals into the financial ecosystem.
During the panel, I spoke about how bringing underserved and unbanked populations into the fold can unlock immense market potential. By educating consumers and improving financial literacy, fintechs can not only expand their customer base but also create a more inclusive financial system. The impact of these efforts could be transformative, opening new avenues for economic participation and growth, particularly in developing markets.

The Role of Regulation in Shaping the Future
Another key theme from the panel was the evolving regulatory landscape. Regulatory frameworks will play a crucial role in shaping the future of fintech. My fellow panellists, including Ben Johnson and Neil Kay Jones, discussed how compliance requirements such as ISO20022 and new consumer duty guidelines are not just obligations but also opportunities to raise the standard for operational resilience and trust in fintech solutions. I wholeheartedly agree.
At hedgehog lab, we’ve seen firsthand how regulation can act as a catalyst for innovation. As regulators focus on consumer protection and data privacy, fintech companies are encouraged to build safer, more transparent solutions. This emphasis on trust and transparency is particularly vital for fintechs working with older generations, who may be more sceptical about digital finance. Moving forward, I believe that building consumer trust through regulatory compliance and clear communication will be a key differentiator for fintechs that want to succeed.
Open Banking and Democratising Data Access
Finally, the panel explored how open banking and open finance are reshaping the financial landscape. Dr Marizah Minhat highlighted the power of open banking to expand access and enhance customer experiences. By democratising data, fintechs can offer more personalised and responsive financial services that cater to the unique needs of different customer segments.
This is another area where fintechs can make a meaningful impact on underserved populations. Open finance allows for greater inclusivity by enabling customers to take control of their financial data. Fintechs can then provide tailored solutions that help individuals achieve their financial goals, regardless of their starting point.
Looking Ahead: A Bright Future for FinTech
Overall, the panel painted a hopeful picture for the future of fintech. Resilience, inclusivity, and regulatory adaptability emerged as the cornerstones of future innovation. At hedgehog lab, these themes resonate strongly with our approach to digital product consultancy. As we continue to work with fintechs and other businesses, we remain committed to helping our clients navigate these challenges and seize the opportunities that lie ahead.
The next few years will undoubtedly be transformative for the fintech sector. With resilience, financial inclusion, and consumer trust as guiding principles, I believe fintechs are well-positioned not only to survive but to flourish in this new era. By focusing on creating innovative, inclusive products that meet the needs of a diverse customer base, we can help shape a financial ecosystem that works for everyone.
Stay informed
Follow our CEO, Sarat Pediredla on Linkedin to stay up to date with the latest on Fintech Innovation and Generative AI trends.
If you’re looking to implement some of these insights into your business strategy, get in touch.