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Our Immersive Technologies division offers the very best in Virtual, Augmented and Mixed Reality. The benefits are wide and varied and applicable to literally any sector you can name. These amazing technologies can be used for a lot more than gaming, from healthcare to automotive and retail to training in any sector. There has never been a technology ecosystem that is so versatile in blending virtual and real worlds. It’s uses broadly include:

  • Marketing – The focus for businesses has shifted from delivering features to creating experiences throughout the lifecycle of a product or service. An immersive experience is a persuasive one where a customer can interact with virtual environments and products in the comfort of their own living rooms and make decisions on purchasing the service or product. This also enables marketers to be able to better engage with their customers right from the design to delivery of a product or service.
  • Training – Virtual models mean risk-free learning, regardless of the industry. Simulations in immersive technology will present near real time learning experiences without the hazards of potential accidents specifically in the areas of defence and aviation training. Even corporate organisations find it helpful to use immersive technologies to provide real time on job training as well as remote monitoring and training to maintenance technicians.
  • Planning – Working in 3D space beats traditional methods hands down for project visualisation. This helps to look at, feel and move the designs around in a virtual world, overlay them onto the real world as well as tweak them while avoiding costly mistakes. Improves design efficiency in terms of time, cost and flexibility to change, enabling better planning opportunities.
  • Sharing – Regardless of where they are based, teams can connect via headsets, discussing and working on the same material. Advancements in computing power, faster data transfers and connectivity empowers the teams to work with greater agility. Blended teams across geographies can work on a singular project virtually applying their insights in real time.

We take this technology seriously. Our CEO, Sarat Pediredla has shared an early vision on immersive technologies both with our team and in the media as well. We have invested significant amount of time and pounds on a state-of-the-art immersive lab with equipment like Microsoft HoloLens, HTC Vive, Sony PSVR, Oculus Rift and many more. This state-of-the-art Immersive lab is managed by Shaun Allan, who is one of UK’s leading experts in the field of immersive technologies. Our design and development teams are continuously involved in training and our gaining experience in integrating immersive features into mobile development projects.

We have also been able to generate insights into immersive technologies based on our experience of working with these technologies over the years. These Insights give an understanding of how immersive technologies can be used in innovative ways by organisations across industries to enhance productivity amongst employees as well as provide an interactive way to communicate with their customers.

Grab the latest whitepaper on Immersive Technologies

We are a member of VRTGO Labs, a north east cluster of leading VR/AR companies. Shaun has been responsible for helping to set up VRTGO Labs with Gateshead Council, 2 years ago. We have recently joined the global VRAR Association and are the Newcastle chapter of the VRAR. We will be having our inaugural VRAR event in May.

We also run the North East Unity User Group which meets once a quarter where the Unity community gathers to share knowledge and experience. Our hardware partners are Oculus, HTC Vive, Microsoft, Google and Daqri.The entire immersive team has a very active calendar of VR events and meetups to showcase, share and enhance their skill set. We are also hosting an event called TiltBrush Tuesday’s, which uses Google’s Tiltbrush to encourage the local artists to integrate immersive tech with their art to deliver amazing experiences.

Road Respect Augmented reality app in use at the INTU Metro Centre

Road Respect Campaign

Shaun has many years of experience, building up a notable track record since his first experiments on Second Life, through which he built a virtual version of the Newcastle-Gateshead Quayside, facilitating virtual gigs from the likes of singer, Little Boots. Recent projects have included a VR pitch that helped the region win the bid to host the Great Exhibition of the North, and the creation of a driving simulator for the Road Respect campaign.

The Road Respect driving simulator seen on the screens of a VR headset

“VR, AR and MR, when used correctly, offer experiences and benefits that can’t be achieved any other way. Generally speaking, we develop on Unity, but also have extensive Unreal capabilities and can cater for any immersive device, from Samsung’s Gear VR to Google’s Daydream to high-end kit like the HTC Vive, Oculus Rift and Sony Playstation VR. We also see real potential in Microsoft’s HoloLens, which blends the real with the virtual. It would be hard to overstate the importance of such technology – or what it can do for businesses.”

Shaun Allan, Director of Immersive Technologies

 

Case studies

Road Respect - augmented reality app plus pic of app on an ipad

Road Respect – augmented reality app

Led by a collective of North East councils, the Road Respect campaign aimed to discourage young people from driving after drinking or taking drugs. Organisers knew an app would be needed to ensure the message stuck and saw AR could have a major impact with the tech-savvy demographic… read more

 

#GREATNORTHEXPO2018 - Great Exhibition of the North 360 VR Promo

Great Exhibition of the North: 360 VR promo

Few large-scale events pack the prestige of Great Exhibition of the North, a £5millions initiative to highlight the North of England’s art, design and innovation. NewcastleGateshead Initiative knew its bid had to be special – and therefore brought Shaun Allan, now our Director of Immersive Technologies, on board… read more

 

Road Respect – VR simulator

Although the Road Respect campaign was effective as a whole, there was one area we felt could be significantly improved; the simulator, which was screen-based and used generic landscapes, which failed to immerse the user in the experience of driving. We therefore contacted organisers following our initial involvement to discuss creating new version run through VR headsets… read more

 

Think Virtual, Augmented or Mixed Reality could take your business to new levels?
Don’t hesitate to get in touch – we’d be happy to chat.

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insight

Technology based on Artificial Intelligence (AI) has been helping transform a diverse set of industries, with large conglomerates like Apple, Google, Samsung, Fidelity, RBS, and IBM having already shown interest in it. Amazon has likewise launched an AI-based speaker, the Echo, which connects to the cloud and responds to voice commands on everything from managing to-do lists to playing one's favourite songs.

insight

Towards the end of January, 2017, Google acquired the developer platform, Fabric, the idea being that the combined business would help mobile teams build better apps, better understand their users and ultimately grow their companies. Included was a set of developer tools called fastlane, created through an open source project, which were already being used by thousands of development teams to automate both the building and the release of iPhone and Android apps.

Free Whitepaper

We envisage that VR will influence a wide range of fields, from medicine to military, education to entertainment, health to homes… The list goes on.

This white paper deals in depth with VR’s offering, its varied application across diverse fields, its market potential, the factors that will drive its growth and the potential challenges along the way. Topics include:

  • Drivers contributing to the growth of VR
  • How do the numbers stack?

  • Challenges for VR ahead
  • The Way forward

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