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Our Immersive Technologies division offers the very best in Virtual, Augmented and Mixed Reality. The benefits are wide and varied and applicable to literally any sector you can name. Developing with our hardware partners Oculus, HTC Vive, Microsoft, Google and DAQRI, these amazing technologies can be used for a lot more than gaming: from healthcare, automotive and retail to training in any sector. There has never been a technology ecosystem that is so versatile in blending virtual and real worlds. It’s uses broadly include:

  • Marketing – The focus for businesses has shifted from delivering features to creating experiences throughout the lifecycle of a product or service. An immersive experience is a persuasive one where a customer can interact with virtual environments and products in the comfort of their own living rooms and make decisions on purchasing the service or product. This also enables marketers to be able to better engage with their customers right from the design to delivery of a product or service.
  • Training – Virtual models mean risk-free learning, regardless of the industry. Simulations in immersive technology will present near real time learning experiences without the hazards of potential accidents specifically in the areas of defence and aviation training. Even corporate organisations find it helpful to use immersive technologies to provide real time on the job training as well as remote monitoring and training to maintenance technicians.
  • Planning – Working in 3D space beats traditional methods hands down for project visualisation. This helps to look at, feel and move the designs around in a virtual world, overlay them onto the real world as well as tweak them while avoiding costly mistakes. This improves design efficiency in terms of time, cost and flexibility to change, enabling better planning opportunities.
  • Sharing – Regardless of where they are based, teams can connect via headsets, discussing and working on the same material. Advancements in computing power, faster data transfers and connectivity empowers the teams to work with greater agility. Blended teams across geographies can work on a singular project virtually applying their insights in real time.

We take this technology seriously. Our CEO, Sarat PEDIREDLA has shared an early vision on immersive technologies both with our team and in the media as well. We have invested a significant amount of time and pounds on a state-of-the-art immersive lab with equipment like Microsoft HoloLens, HTC Vive, Sony PSVR, Oculus Rift and much more. This state-of-the-art Immersive lab is managed by Shaun Allan, who is one of the UK’s leading experts in the field of immersive technologies. Our design and development teams are continuously involved in training and are gaining experience in integrating immersive features into mobile development projects.

We have also been able to generate insights into immersive technologies based on our experience of working with these technologies over the years. These Insights give an understanding of how immersive technologies can be used in innovative ways by organisations across industries to enhance productivity amongst employees as well as provide an interactive way to communicate with their customers.

Grab the latest whitepaper on Immersive Technologies

VR/AR Association logo
We run the Newcastle chapter of the global VRAR Association and will be holding our inaugural VRAR event in the coming weeks. 

In addition, we also run the North East Unity User Group which meets once a quarter where the Unity community gathers to share knowledge and experience. Our next North East Unity Group event will be in July.

This year we launched TiltBrush Tuesday’s, which uses Google’s TILTBRUSH to encourage local artists to integrate immersive tech with their work to deliver an entirely new perspective for their work. Invited artists are also welcome to try out Oculus Medium,  Quill and KingSpray.

Road Respect Augmented reality app in use at the INTU Metro Centre

Road Respect Campaign

Shaun has many years of experience, building up a notable track record since his first experiments on Second Life, through which he built a virtual version of the Newcastle-Gateshead Quayside, facilitating virtual gigs from the likes of the singer Little Boots. Recent projects have included a VR pitch that helped the region win the bid to host the Great Exhibition of the North, and the creation of a driving simulator for the Road Respect campaign.

The Road Respect driving simulator seen on the screens of a VR headset

“VR, AR and MR, when used correctly, offer experiences and benefits that can’t be achieved any other way. Generally speaking, we develop on Unity, but also have extensive Unreal capabilities and can cater for any immersive device, from Samsung’s Gear VR to Google’s Daydream to high-end kit like the HTC Vive, Oculus Rift and Sony Playstation VR. We also see real potential in Microsoft’s HoloLens, which blends the real with the virtual. It would be hard to overstate the importance of such technology – or what it can do for businesses.”

Shaun Allan, Director of Immersive Technologies


Case studies

Road Respect - augmented reality app plus pic of app on an ipad

Road Respect – augmented reality app

Led by a collective of North East councils, the Road Respect campaign aimed to discourage young people from driving after drinking or taking drugs. Organisers knew an app would be needed to ensure the message stuck and saw AR could have a major impact with the tech-savvy demographic… read more


#GREATNORTHEXPO2018 - Great Exhibition of the North 360 VR Promo

Great Exhibition of the North: 360 VR promo

Few large-scale events pack the prestige of Great Exhibition of the North, a £5millions initiative to highlight the North of England’s art, design and innovation. NewcastleGateshead Initiative knew its bid had to be special – and therefore brought Shaun Allan, now our Director of Immersive Technologies, on board… read more


Road Respect – VR simulator

Although the Road Respect campaign was effective as a whole, there was one area we felt could be significantly improved; the simulator, which was screen-based and used generic landscapes, which failed to immerse the user in the experience of driving. We therefore contacted organisers following our initial involvement to discuss creating new version run through VR headsets… read more


Think Virtual, Augmented or Mixed Reality could take your business to new levels?
Don’t hesitate to get in touch – we’d be happy to chat.

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Apple’s twenty-ninth WWDC opening keynote has been and gone. It came with the usual fanfare from the over 5,000 developers in attendance, and, of course, the watchful eyes of the world’s tech media who were there to try and pick apart every single announcement made by Tim Cook’s trusted team.

Free Whitepaper

The next wave of digital commerce

Find out how artificial intelligence (AI) can be utilised by retailers to harness every consumer interaction, turning it into data which can be used to create meaningful interactions, true personalisation and a new era of retail.

Our industry research piece explores:

  • Different types of AI
  • Why AI is the future of retail
  • How AI empowers hyper-personalisation
  • Ways AI can reduce friction in customer experiences
  • Challenges in the development of AI solutions
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