News

Introducing our Commercial Director to Spearhead Scottish Expansion

Date

13th May 2025

Read

2 min

Indre Volungeviciute headshot
Creator

Indre Volungeviciute

We’re pleased to announce the appointment of Derek Gibb as Commercial Director. Based in Edinburgh, Derek’s arrival marks a key milestone in our ambitious expansion plans into Scotland with the launch of a new Edinburgh hub and plans to create 100 new roles in the region over the coming years.

The move supports our hub & spoke growth model, which has already seen the successful establishment of regional hubs in Newcastle, London, and most recently Leeds. With Edinburgh set to become the latest addition, our consultancy aims to further embed itself within Scotland’s thriving tech ecosystem, bringing its expertise in delivering innovative digital products for major clients such as AJ Bell, CMC Markets, Tesco Bank, ISF, and TeachMate to a new region.

From left: Joe Thompson (CTO), Ray Clarke (Chief Design Officer), Ryan Scaife (CFO), Derek Gibb (Commercial Director), Malcolm Seagrave (UK MD), Sarat Pediredla (CEO).

A commercially driven leader with a passion for digital innovation, Derek brings over 18 years of experience helping ambitious organisations transform ideas into impactful, user-centred digital products. His background spans both agile digital studios and large-scale consultancies, equipping him with a unique perspective on delivering value at speed – and scaling it sustainably.

As Commercial Director, Derek Gibb will take the lead in forging strategic partnerships, driving new business, and evolving the company’s go-to-market strategy as our consultancy continues its global growth journey. His presence in Edinburgh underscores our commitment to building a strong regional presence and nurturing talent across the UK.

Malcolm Seagrave (UK MD) and Derek Gibb (Commercial Director).

“What excited me most about hedgehog lab was the opportunity to help shape the next phase of growth. From the very first conversation, the culture stood out – ambitious, open, and genuinely supportive. It’s rare to find a team that combines commercial drive with such a strong sense of trust and collaboration, and I knew this was a place where we could do brilliant things together.”
Derek Gibb, Commercial Director of hedgehog lab

With nearly two decades of experience delivering cutting-edge digital experiences, we continue to innovate and scale, positioning ourselves for long-term success across the UK and beyond.