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How mobile apps can increase customer engagement in B2C markets
Customer engagement has grown in recent years to become a serious discipline in the B2C marketplace.
Uniting development and marketing to design successful apps
App design and app marketing work best when they operate together. Making a successful app often doesn’t just mean building a good app, it also has to actually be downloaded. Designing a good app is the essential foundation. hedgehog lab have teamed up with Ayima, a digital search and marketing agency to look at how app design and app promotion overlap.