Tag: Immersive Technologies

  • The skills challenge of our immersive entertainment future

    The skills challenge of our immersive entertainment future

    The immersive technologies‚ virtual reality (VR)‚ augmented reality (AR) and mixed reality (MR)‚ are already causing ripples of disruption across various industries with the entertainment industry the primary driver of this shift. However‚ immersive storytelling is going to have a much wider business impact than merely for entertainment purposes‚ and businesses need to be ready for…

  • Why AR is more than just a VR gateway drug for enterprise

    Why AR is more than just a VR gateway drug for enterprise

    The long-anticipated launch of Magic Leap’s mixed reality headset (MR)‚ Magic Leap One Creator Edition‚ was met with much fanfare alongside a dash of apathy from the technology press recently‚ as the years of hype finally caught up with the Florida-based business. A testament to how far the technology has come in the intervening years…

  • Design Sprint – Northumbrian Water

    Design Sprint – Northumbrian Water

    Northumbrian Water approached hedgehog lab‚ along with local companies Vector 76‚ Gospelware and SGP to participate in a 5 day design sprint. We were nominated to run the design sprint and lead the UX and design side of the sprint‚ with the other guys focusing more on their core specialties that included existing database feasibility…

  • Microsoft HoloLens: first impressions from mobile app developers

    Microsoft HoloLens: first impressions from mobile app developers

    What do the Ukrainian military and NASA have in common? The answer is that both are using an innovation called HoloLens to grow their capabilities to previously unimagined levels.  For the former‚ that means creating a helmet that gives its tank commanders 360 degree views of the battlefield‚ while the latter is boosting research through…

  • VR‚ AR & MR: new innovations in hardware

    VR‚ AR & MR: new innovations in hardware

    As regular readers of our blog will know‚ we’re huge fans of immersive tech – Virtual Reality‚ Augmented Reality and Mixed Reality – which we believe will shape the future of business and entertainment. The research backs us up; according to the data platform Statista‚ headset sales will hit US$3.2bn this year‚ and accessories sales US$564m.…

  • What is the true value of Mixed Reality?

    What is the true value of Mixed Reality?

    It’s no secret that at hedgehog lab we love immersive technology. And what’s not to love? If anyone can think of more a effective digital method for engaging customers… I’ll eat my virtual hat (and that’s a promise). To date‚ most business use of this tech has focused on the tried and tested platforms of Virtual…

  • Immersive Technologies – The future seems to be bright

    Immersive Technologies – The future seems to be bright

    As a social scientist‚ I’m often asked interesting questions by academic colleagues‚ who have‚ now and then‚ challenged me on my fervour for tech. One such question to crop up recently was: ‘Do you sense any future for Virtual Reality?’ The questioner elaborated by pointing out that Google Glass had seemingly hit the rocks. So were there actually…

  • Virtual Reality – The Innovative Game Changer

    Virtual Reality – The Innovative Game Changer

    As part of our immersive strategy‚ my team and I spend most of our time researching technological advancements taking place across the globe. This is to ensure our clients – and indeed consumers – can make informed choices‚ particularly when it comes to talking to us about building stunning apps. Recently‚ our focus has been…

  • What part will ARToolkits play in the growth of Augmented Reality?

    What part will ARToolkits play in the growth of Augmented Reality?

    The Augmented Reality (AR) market is currently valued at $2.39bn. By 2023‚ that figure is expected to reach US $61.39bn‚ growing at a CAGR of 55.71%‚ boosted by advancements in computer graphics‚ hardware‚ vision and UI (user interface). AR has an interesting history‚ which dates back more than 35 years to when Ivan Sutherland first…

  • Why binaural audio will make VR the star

    Why binaural audio will make VR the star

    Following a series of talks by Lead Designer‚ Luke Medlock and our User Research Team‚ Dale Jones explains why hedgehog lab place so much emphasis on audio when designing and building immersive experiences.  At Generator’s recent UX Day‚ our BIMA 100 Designer‚ Luke Medlock‚ discussed the rise of virtual reality. Just a minute in‚ the audience…