Tag: Product
Why multivariant (A/B) testing is an essential part of your continuous improvement and risk management strategy
Making changes to a live app can be risky. Especially when you have a large user group that relies on your product every day. Toby Li‚ one of hedgehog lab’s senior product managers‚ believes testing is an ideal way to reduce the risks associated with integrating new features into a live app. “Testing a new…
Discovery Phase with hedgehog lab
Many of our initial conversations with prospective clients who are looking to develop digital products whether it be a web platform or a mobile app include talking about our discovery phase. Many of our clients who choose to work with us follow a four-stage process that begins with discovery. Discovery is all about getting to…
App Clips: why Apple’s next big innovation needs to be on your product roadmap
(This post was updated on Thursday 16th July 2020) Apple’s App Clips are coming as part of its next iOS14 update later this year‚ but what are they and why do we think you should be so excited about them? Read on to find out more. Ahead of the big launch of iOS 14 later…
Building A Gold-Standard App: Solve Your User’s Problem First
Having designed‚ built and launched mobile applications for over a decade – and for some of the world’s biggest organisations and most disruptive upstarts – we want to share our expertise as part of our ‘Turbocharge your mobile apps’ series. Here we explore the importance of identifying your users’ problem before doing anything else. We’ve…
A product is for life‚ not just for launch
You’ve had an idea for an app‚ and scoured the app stores to see if anyone else has already done it. There’s a half-baked effort by a guy who lives in a basement‚ but it’s a bit rubbish and got poor ratings. Seize the opportunity! Your family and friends all tell you “Wow that’s a…
Are you taking advantage of the mobile-only opportunity?
Forget mobile-first‚ we’re now entering the age of mobile-only and many brands are woefully underprepared. Where once mobile was a channel amongst many‚ we’re seeing that in many industries and for particular customers a mobile app might be the only way they communicate with your brand. This is only going to get more prevalent over…
