Tag: User Research

  • 3 ways usability testing will improve your app

    3 ways usability testing will improve your app

    Our mobile and web apps solve our clients’ business problems and challenges and delight their customers.  They are so effective because our thorough usability testing approach ensures the user experience is as smooth as possible before launch. You can read more about why our usability testing process means we’re ranked #1 in the world for…

  • An introduction to usability testing

    An introduction to usability testing

    Our customers have ranked us #1 in the world for developing apps that meet the wants and needs of their users. And keep them engaged enough to come back time and time again.  The only way to know if an app is meeting the wants and needs of its users is to carry out usability…

  • User Experience Research at hedgehog lab

    User Experience Research at hedgehog lab

    An introduction to user experience research at hedgehog lab As a leader in web and mobile app development hedgehog lab has embedded user experience research (UXR) into the product development process to understand the characteristics‚ aims and behaviour patterns of the users to create digital products that they want to use.  UXR informs and inspires…

  • About hedgehog lab’s User Experience Research Team

    About hedgehog lab’s User Experience Research Team

    Perfectly rounding off our recent focus on User Experience Research‚ Laura McKay profiles hedgehog lab’s UXR Team‚ explains how our partners benefit by working alongside such our diverse research team and unveils their plans to improve what they can offer clients.    Recently‚ hedgehog lab’s UX Research Team has been very active at our keyboards…

  • Four reasons why user research is more than a ‘nice to have’

    Four reasons why user research is more than a ‘nice to have’

    To be truly user-centric when designing digital products you have to put yourself in your user’s shoes. It sounds obvious‚ but many still view user research as merely an optional part of the development process. Laura McKay of hedgehog lab’s user experience research (UXR) explains why this isn’t the case. At hedgehog lab‚ we’re always…

  • The role of archetypes and personas in user research

    The role of archetypes and personas in user research

    This item was originally written by Emily Hewitson. Personas and behavioural archetypes are two of the most common techniques employed by user experience researchers. Here‚ psychology specialist Emily Hewitson explores the benefits of disadvantages of both methods‚ offering advice on when either should be used and when they should be avoided.  Anyone with any interest in…

  • User research: don’t start with solutions

    User research: don’t start with solutions

    This item was originally written by Caitlin Vitty User research isn’t something that brands can merely pigeonhole into the beginning of the product development process. It is something that should be valuable before‚ during and after designing a product. Conducting research before getting underway helps to ensure that both the product and your business goals…

  • UXR: Demystifying the myths

    UXR: Demystifying the myths

    What is it? Is it worth it? Can’t I just do that myself? Don’t I already know that? They’re all commonly heard by User Researchers. Here‚ we expertly put to bed the myths and misunderstandings that plague User Research and prevent organisations from ever developing products or services that truly meet their potential… User experience research…

  • Psychology principles and better design

    Psychology principles and better design

    Following on from our piece identifying the most common cognitive biases in user research‚ here we’ll explain how developing knowledge of user psychology can help designers craft great products.  For modern day designers‚ it is a great idea to have an understanding of user psychology. Doing so will provide you with a better idea of user…

  • The 5 cognitive psychology biases that are affecting user testing and how to avoid them

    The 5 cognitive psychology biases that are affecting user testing and how to avoid them

    Cognitive psychology is a form of psychological study which focuses on mental processes. Within this‚ there are patterns of behaviour called cognitive biases. These biases negatively affect the way in which an individual acts‚ often leading to the creation of a more “socially acceptable” version of themselves. When running testing with users‚ these cognitive biases…

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