Healthxchange Pharmacy, one of the UK’s leading providers of aesthetic supplies to health professionals, wanted to realise their vision of a digital-first patient journey with a fully-featured digital platform.

Inexperienced in digital product development, they needed a partner who could validate or challenge their ideas and support them in realising their vision.

Technological integration poses enormous potential in the health sector but most implementations struggle to deliver efficiencies due to half-baked execution or patchy implementation.

The potential for a holistic digital platform that connects all points of the customer journey from initial consultation to treatment and record keeping is vast but most providers have struggled to realise this vision.

The business was looking to develop an intuitive end-to-end platform that simplified the entire patient journey while still adhering to the necessary regulatory standards.

With the plan to roll out to all of the business’ customers first, Healthxchange Pharmacy required a partner that would deliver the same high-standards and expertise that their clients had come to expect from one of the biggest operators in the healthcare aesthetics space.

The multi-site platform would be utilised at up to 4,000 clinics in the UK and Channel Islands each requiring support for anywhere between 2 and 40 users, so it had to be flexible enough to be utilised in a range of contexts and accessible for a wide variety of users.

The new platform also marked a major tech investment for the 20-year-old business and was their first move into digital products, meaning there was a lot riding on the new platform.

Launching to market in 2019, the Clever Clinic platform honed the digital approach to client consultation and management with a three-pronged platform on iOS and webb that simplifies the entire patient journey.

Consisting of the Clever Consult, Clever Compliance and Clever Care applications, the end-to-end platform centralises client consultation reports, medical records, consent forms and booking management to lessen the administrative burden for medical practitioners and guarantee regulatory compliance.