After stating a desire to improve their business offering, EDF approached us with the aim of identifying how the company could better engage business customers.
With 44% of businesses having never changed energy supplier, EDF spotted an opportunity to drive brand loyalty by enhancing customer service and experience - two other primary drivers our research confirmed companies consider when selecting a supplier.
Our research also revealed a lack of awareness in businesses as to where their energy consumption is highest and the methods they can employ to save money.
A dedicated team were asked to conduct a Design Sprint to identify a solution that would meet the needs and desires of businesses, energy brokers and EDF themselves, while educating the consumer, driving loyalty and increasing revenue.
hedgehog lab proposed a content-driven app for business customers, which would deliver tailored experiences to users based on a considered onboarding process.
By focusing on the need to improve both customer service and experience, hedgehog lab quickly identified a content-driven mobile application as a viable tool to inform and drive engagement amongst business customers.
The platform would use onboarding as an opportunity to gain an understanding of the business before tailoring the experience to the user's needs. A news feed would present relevant and interactive content designed to educate and engage the reader, with the user also able to save and curate content for later reference.
A web interface, built upon a Django framework, would allow EDF to create, edit and schedule content easily and efficiently, while Mixpanel's analytical offering would allow the company to generate a comprehensive understanding of user journeys across different audiences.
"We helped EDF not only to diversify their offering to businesses but to learn more about the audience itself while raising engagement."
An update from hedgehog lab
The safety of our team and our commitment to our partners is our top priority which is why hedgehog lab has decided to implement mandatory remote working for all our staff beginning Monday 16th March.
We’re officially the world’s best mobile app developers
Last week brought confirmation that hedgehog lab has been officially recognised as the world’s number one mobile app development company by industry analysts Clutch.
The analyst firm, which objectively ranks B2B service businesses based on their ability to deliver, expertise and market presence, has placed us at number one globally in their most recent leaders matrix for top mobile application developers.