Go City (formerly Leisure Pass Group)


New York and London Pass Apps


Travel & Leisure

What we delivered

User research, UI/UX Design, iOS development, Android development

The Lowdown

As the world’s biggest attraction pass company it was imperative that Leisure Pass Group remain ahead of the curve and build on the success of their line-up of attraction pass apps.

To this end, Leisure Pass Group prioritised a business transformation drive that put apps at the centre of their digital-first strategy and they needed a digital product partner to help them do it.

The Problem

Leisure Pass Group needed a partner who could do more than just build their apps.

They needed a partner that was adept at creating consumer-facing apps and that could challenge their team to find new solutions that would benefit their millions of customers.

Their business challenges extended beyond merely requiring a reskin of their current apps which is why they also took full advantage of our in-house user research and product expertise too.

The Solution

With a presence in 36 cities across 5 continents and sales of over 3m passes worldwide each year, the new apps had to appeal to a wide user base.

The client wanted their apps to be a bigger part of the customer experience, placing their apps at the centre of their customers’ trips and helping them get the most out of visiting a city.

To do this, we worked with Leisure Pass Group to build out their product roadmap and utilised user research to gain a deep understanding of what their target users really wanted from a travel pass app.


Nearby attraction discovery utilising GPS

A fully integrated pass purchasing system

Updated CMS for streamlined app content updates

Targeted offers and deals for users

The Product

The new and improved New York Pass launched to market first followed a few months later by the London Pass.

Boasting new modern designs, improved user flow and accessible UX, the new apps have helped to drive significant in-app revenue growth and engagement.

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