As the world’s biggest attraction pass company it was imperative that Leisure Pass Group remain ahead of the curve and build on the success of their line-up of attraction pass apps.

To this end, Leisure Pass Group prioritised a business transformation drive that put apps at the centre of their digital-first strategy and they needed a digital product partner to help them do it.

Leisure Pass Group needed a partner who could do more than just build their apps.

They needed a partner that was adept at creating consumer-facing apps and that could challenge their team to find new solutions that would benefit their millions of customers.

Their business challenges extended beyond merely requiring a reskin of their current apps which is why they also took full advantage of our in-house user research and product expertise too.

With a presence in 36 cities across 5 continents and sales of over 3m passes worldwide each year, the new apps had to appeal to a wide user base.

The client wanted their apps to be a bigger part of the customer experience, placing their apps at the centre of their customers’ trips and helping them get the most out of visiting a city.

To do this, we worked with Leisure Pass Group to build out their product roadmap and utilised user research to gain a deep understanding of what their target users really wanted from a travel pass app.

The new and improved New York Pass launched to market first followed a few months later by the London Pass.

Boasting new modern designs, improved user flow and accessible UX, the new apps have helped to drive significant in-app revenue growth and engagement.