{"id":12519,"date":"2023-12-21T16:43:03","date_gmt":"2023-12-21T15:43:03","guid":{"rendered":"https:\/\/hedgehoglab.com\/?p=12519"},"modified":"2024-03-20T13:20:25","modified_gmt":"2024-03-20T12:20:25","slug":"rose-thorn-and-bud-for-the-passing-of-2023","status":"publish","type":"post","link":"https:\/\/hedgehoglab.com\/rose-thorn-and-bud-for-the-passing-of-2023\/","title":{"rendered":"Rose, Thorn and Bud for the passing of 2023."},"content":{"rendered":"\n
Back when I was a bright-eyed upstart, me and my work pals had a little ritual – every Friday we’d swing by Brandy Pete’s pub for a nightcap…or two or three. The drinks flowed as freely as the laughs and gossip. <\/p>\n\n\n\n
But the real treat came when we played our signature game: Rose and Thorn. <\/p>\n\n\n\n
The rules were simple. <\/p>\n\n\n\n
Go around sharing your Rose – the highlight of the week that put a smile on your face. Then share your Thorn – the annoyance or hassle you couldn’t wait to leave behind at work for the weekend.<\/p>\n\n\n\n
Just a few months ago, an old friend tipped me off that she plays a version with her group…but they’ve added a little twist called the Bud. <\/p>\n\n\n\n
Before you wrap up, you add one thing coming down the pipeline that\u2019s got you excited. So, as we close out 2023, here is my Rose, Thorn and Bud for the year about to pass.<\/p>\n\n\n\n
It\u2019s been an exciting year of growth and change at hedgehog lab. Here are a few key highlights:<\/p>\n\n\n\n
One of our biggest strategic moves in 2022 was the acquisition of UK-based digital agency Netsells. <\/p>\n\n\n\n
Adding their talented team strengthened our core offerings considerably. Netsells brought on board top-notch e-commerce developers, designers, project managers and more to elevate what we can deliver for clients. <\/p>\n\n\n\n
Together under the hedgehog lab banner, our combined service portfolio now spans strategy, UI\/UX, development and commercial optimization for web, mobile, and beyond. Bolstered training and career growth opportunities also now exist for our expanded roster through cross-pollination of expertise. <\/p>\n\n\n\n
As part of the wider business consultancy, the Netsells deal underscored our ambition to become a global digital transformation leader.\u00a0<\/p>\n\n\n\n
Most importantly – by merging cultures focused on imagination, craft and vision – we reinforced our promise to build pioneering digital solutions that help conscious brands thrive in the modern marketplace. The Netsells acquisition set the stage for an exciting 2023 and beyond.<\/p>\n\n\n\n
I’m thrilled to have stepped into the Chief Marketing Officer role this past year to help shape the future of the hedgehog lab brand. As one of the founding members of the leadership team, it has been incredibly rewarding to see the company grow from a fledgling startup to the award-winning digital consultancy it is today. <\/p>\n\n\n\n
Stepping into the CMO position has expanded my responsibilities in telling our story, reaching new audiences, and developing compelling thought leadership. My promotion empowers me to amplify the imaginative, creative spirit at the heart of our culture. <\/p>\n\n\n\n
With our expanded services after acquiring Netsells, 2023 will mean enhancing our messaging around the breadth and depth of expertise we now offer. Most importantly, this new executive function will ensure our marketing continues reflecting the vision our teams bring to conscious brands ready to transform in the digital economy. <\/p>\n\n\n\n
I’m grateful for the opportunity and excited to embrace this new challenge in continuing hedgehog lab’s ambitious growth trajectory.<\/p>\n\n\n\n
This past year saw a complete refresh of the hedgehog lab brand and website from the ground up – one of our proudest accomplishments. We examined the essence of our identity and ethos to craft an authentic new brand narrative. <\/p>\n\n\n\n
The end result is a look, voice and style that better conveys the imagination, craft, and conscious vision we bring to our work. Our new tagline – \u201chedgehog lab is a human-centered global digital consultancy\u201d – encapsulates the empathy, curiosity and passion behind everything we build. <\/p>\n\n\n\n
We recognize that technology only moves humanity forward when designed for real people and their needs. This idea now lives at the very heart of our external presentation. Bringing this mission statement to life through a sleek, mobile-first website and collateral has been tremendously fulfilling. <\/p>\n\n\n\n
I could not be more pleased with the tremendous efforts of our internal creative team and partners. In an increasingly commoditized industry, I believe our reinvigorated brand now captures the expertise, culture and ambition that sets hedgehog lab apart. <\/p>\n\n\n\n
I can\u2019t wait to see how this human-centered foundation continues guiding our marketing efforts far into the future.<\/p>\n\n\n\n