{"id":5387,"date":"2020-01-29T00:00:00","date_gmt":"2020-01-29T00:00:00","guid":{"rendered":"https:\/\/hedgehoglab.com\/is-mobile-the-best-starting-point-in-omnichannel-retail\/"},"modified":"2023-11-06T09:54:34","modified_gmt":"2023-11-06T08:54:34","slug":"is-mobile-the-best-starting-point-in-omnichannel-retail","status":"publish","type":"post","link":"https:\/\/hedgehoglab.com\/is-mobile-the-best-starting-point-in-omnichannel-retail\/","title":{"rendered":"Is mobile the best starting point in omnichannel retail?"},"content":{"rendered":"\n
Back in October 2017\u201a I explored how the question: ‘Does retail need to be more receptive to innovation?<\/a>‘. In the piece\u201a I offered an insight into some of the most exciting developments in the sector. I also suggested that the industry\u201a which is known as slow for adopting emerging technologies\u201a is slowly becoming more receptive.<\/p>\n\n\n\n Since then\u201a hedgehog lab revealed our newly formed Artificial Intelligence department. Initially\u201a the team were tasked with outlining how retailers could embrace AI to better harness their interactions with customers. They soon identified methods brands could turn interactions into data that can inform more meaningful communication\u201a valuable personalisation and ultimately help accelerate the arrival of a new era of retail – which we dubbed aiCommerce.<\/p>\n\n\n\n Six months have passed since the release of my previous piece\u201a and I wanted to further examine the attitude to innovation in retail and how it’s evolving. Rather than delving further into what retailers could be doing\u201a I opted to concentrate more on what they are – and quickly discovered reasoning as to why emerging technologies may still be on the backburner for some. <\/p>\n\n\n\n An April 2018 report from App Annie<\/a> revealed that consumer spending on iOS and Google Play grew by 22% between Q1 2017 and Q1 of 2018 to reach $18.4bn\u201a a record performance over a quarter.<\/p>\n\n\n\n With the app economy continuing to grow\u201a I wondered whether retailers have got the most from mobile. Another recent report<\/a>\u201a this time by Criteo\u201a adds weight to the notion that retailers are focusing on improving app performance.<\/p>\n\n\n\nWalk before you can run.<\/h3>\n\n\n\n