Fresh insight on the future of Travel
05 November 2025
Prototypes Are the New PRDs: How AI Is Changing the Way We Think in Product
For most of my career, I treated product specs like…
Toby Rogers
13 January 2025
Embracing GenAI: How we Transform Digital Product Development.
At hedgehog lab, we’re embracing the power of Generative AI…
Toby Rogers
25 June 2024
Generative AI for Social Good: Expert Tips.
If you’re looking to launch a Tech for Good project…
Ray Clarke
13 June 2024
What happened at WWDC 2024
The latest WWDC (Worldwide Developers Conference) aired this week and…
Jodie Beardmore, Owain Brown, Philip Konyarov
22 December 2023
Emerging Topics in AI: Navigating the Ethical Landscape.
What is Responsible AI? In our recent blog post ‘Leveraging…
Natasha Kapur
20 December 2023
Using AI to improve development efficiency & innovation.
How AI is revolutionising development processes. Working at a digital…
Becca Anderton
11 December 2023
Leveraging Machine Learning and AI in App Development.
How AI is shaping app interactivity. As the dust settles…
Natasha Kapur
06 December 2023
The Rise of On-Device AI in Flagship Smartphones.
On-device AI is the next big differentiator between flagship smartphones….
Natasha Kapur
18 October 2023
The Role of AI in Business Automation: Good or Bad?
AI and machine learning have been used for years. But…
Toby Rogers
26 September 2023
Understanding Generative AI: A Comprehensive Guide for CMOs
What is Generative AI? Without realising it, you’ve likely already…
Antonia Hayianni
16 August 2023
A Complete Guide to Better Understand Machine Learning.
In a previous blog post, we took a closer look…
Ed Marshall
28 July 2023
How to unleash the creative potential of ChatGPT
As I was sitting in the Standards and Poors global…
Patrick Richardson
13 June 2023
Driving growth: How to apply AI to your business
Far from the robot-ruling dystopia presented to us in sci-fi…
Ed Marshall
11 January 2023
My last three Linkedin posts were generated by Chat GPT and only one was rumbled
What is Chat GPT? If you’ve been out of the…
Jo Williamson
30 January 2020
What is the current state and future of artificial intelligence?
2017 represented a breakthrough year for Artificial Intelligence (AI). Computers…
Russell Collingham
29 January 2020
How AI will finally put the weekly shop to bed.
Despite the rise in grocery deliveries and online shopping‚ the…
Ray Clarke
29 January 2020
Why retailers are taking fashion advice from AI.
The fashion industry is big business‚ one of the biggest…
Russell Collingham
13 January 2020
Combating crime with Big data‚ analytics and artificial intelligence
If concerns over crime are on the rise‚ it should…
Antonia Hayianni
“hedgehog lab went above and beyond what we expected them to deliver. We’ve developed a very easy working relationship, getting on well from the start. They work hard and have squeezed a lot of work into their sprints.”
William Day, Deliveroo
Ways we help changemakers in Travel & Transport
Set-up and run teams
We embed teams inside travel agencies, logistics and attractions to deploy new tech, new ideas and new ways of working at pace.
Launch new products
We deliver robust, scalable solutions engineered to bring change to the market from day one.
Discover new propositions and customer experiences
We design and develop new products and services that will change the future of your business.
What we bring to your teams
On-demand access to our studio
We’ve been launching new products in Travel & Transport for over 20 years. With all that AI brings we’ve become one of the most dynamic studios in the industry.
Access global experts, CEOs, entrepreneurs, tech leaders
Our expert network includes over 500 global industry leaders ready to advise, collaborate and join your teams when you need them.
AI tools and human methods
Whether you need to accelerate build or make experimentation safe; our tools, techniques and methodologies are constantly evolving and always at the forefront of the industry.





