The Lowdown
Built-ID were looking to create a community engagement tool to allow property developers to engage with and solicit feedback directly from local communities with regards to upcoming developments.
A partner who could not only deliver a high-quality web app within budget, but do so in a timely manner while challenging work done to date and Built-ID’s assumptions as a business were also desired.
Discover
User interviews
Stakeholder interviews
Constraints
Explore
Persona building
Task analysis
Journey mapping
Test
User group outreach
Benchmark testing
Accessibility evaluation
Listen
Analytics Review
Usability bug revie
Feedback review
The Problem
Built-ID identified that property developers often struggled to easily interact with locals both prior to and throughout building phases of their construction projects.
They were looking to create a platform that would connect the two parties by incentivising users to interact and offer feedback, in turn providing property companies with the verifiable evidence they’d need to demonstrate to local authorities that they’d taken into account concerns and thoughts of local residents.
Built-ID was also designed to serve as a platform that’d help increase transparency with development stakeholders, allowing them to interact directly with the developers, see construction timelines and voice any arising concerns throughout the process.
While Build-ID were confident in their concept, they also required validation that such a platform would work effectively.
The Solution
hedgehog lab worked to bring the web platform Built-ID had envisioned to life, but only after research revealed the primary drivers of engagement for a significant proportion of the platform’s user set to be community-based as opposed to around individual reward.
Having altered the engagement model of the platform, prototypes were continually tested on users throughout development to ensure the web app kept user-centric design at the forefront of the project, and, along with the use of the latest industry-leading UX techniques, helped lead to the creation of intuitive navigation.
The Product
The hedgehog lab team worked to design, develop and launch a fully-featured web app that had been extensively road-tested by users in just a couple of months.
Having challenged the overriding assumptions for the platform before commencing with design and build, we were able to deliver a product that met the desires of all users – builders and residents, encouraging engagement from both parties and providing a platform motivated primarily by social and community good as opposed to individual reward.
The platform gives users the opportunity to view plans for the built environment projects near them using geofencing and to vote on certain characteristics of the projects themselves.
